Brand activation and product placement

From Idea toActivation.

Product placement, brand activation, and event solutions, built for speed and built for impact. 15+ years turning brand ideas into real-world experiences.

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Photography by @PopUpTraveler

Johnnie WalkerCîrocGuinnessDeLeónSeagram's 7Buchanan'sDTLRUS OpenBLAKBYRDVelocity CapitalParty at the PollsNY Board of EducationBrooklyn Children's MuseumIntrepid MuseumStaten Island Children's MuseumNew York Hall of Science

How we work

We create it, produce it, place it, and get it there.

  1. 01Create itConcept, design, and the right product for the moment.
  2. 02Produce itSourcing and production, managed on your timeline.
  3. 03Place itInto the events and cultural moments where people engage.
  4. 04Get it thereLogistics, delivery, and on-site needs covered.

Services

One partner forthe whole execution.

Last-minute or fully planned, we work with brands, agencies, entertainment companies, events, and organizations that need an idea to show up in the real world, looking right and arriving on time.

Portfolio

The work,on the ground.

The brand's name is on it. We're the team behind it. Open a project to scroll through the photos.

Live in DC with Pete Rock and the Soul Brothers. We produced the concert downtown: an open-air truss stage with lighting and sound, a full live band, and a crowd that filled the park.

Band and vocalists performing on an open-air truss stage in a downtown park
Large crowd filling a downtown Washington, DC park
DJ on the turntables under stage lights
Two vocalists at the microphones on stage
Wide view of the full band on stage under the canopy
DJ and saxophonist performing on stage
Three men posing together backstage in the park

We took over 77 Degrees in Houston for DeLeón's Link Up DJ activation. Our team produced and installed the stair wraps, building banners, floral photo backdrop, branded cups, custom turntable serving trays, cocktail menus, and lit HTX sign, carrying one look from the street to the rooftop.

Venue exterior with a DeLeón Tequila rooftop banner, wall mural, and a Link Up branded bar front
Custom DeLeón Tequila serving tray shaped like DJ turntables with a branded vinyl record
DeLeón Tequila photo backdrop with gold sequin walls and floral arrangements
Staircase wrapped in red DeLeón graphics with Link Up lettering
Branded DeLeón Tequila cups set in a turntable serving tray
DeLeón Reposado and Blanco bottles beside a branded cocktail menu
Aerial night view of the 77 Degrees rooftop lit in red and purple during the event
Four DeLeón Tequila bottles lined up on a rooftop ledge
DeLeón Tequila banner and mural on the venue exterior under a blue sky
Illuminated HTX letters with DeLeón branding at night

Family Engagement Day 2026 at Brooklyn Children's Museum, hosted by NYC Public Schools. We produced and set up the step-and-repeat photo backdrop with its balloon garland, the social media photo frames, the welcome signage, and the branded table covers, ready for a full day of families.

Step-and-repeat photo backdrop with NYC Public Schools logos, a balloon garland, and social media photo frames
Brooklyn Children's Museum branded table cover in front of a museum exhibit, with visitors' faces blurred
Welcome to Family Engagement Day 2026 sign

A family event at the New York Hall of Science in Queens with NYC Public Schools. We set the full banquet room with linens, seating, and floral centerpieces in custom FAMILY wraps, and built the step-and-repeat photo backdrop with its balloon garland to welcome guests.

Banquet room set with round tables in light blue linens, white chairs, and floral centerpieces
Step-and-repeat photo backdrop with NYC Public Schools logos and a balloon garland in a glass-roofed hall
Floral centerpiece wrapped in a colorful custom print that spells FAMILY

A family day at the Intrepid Museum in New York City, June 2024, for the NY Board of Education. We produced the event on the pier: red, white, and blue balloon decor and a photo backdrop, a dining room set for families, a bilingual book giveaway of The Oldest Student and La Estudiante Mayor, and a live story reading.

Concorde on the pier at the Intrepid Museum at sunset
Stacks of The Oldest Student and La Estudiante Mayor picture books set out on a table for families
Story reading of The Oldest Student in front of framed historic documents, reader's face blurred
Bow of the aircraft carrier Intrepid from the pier under a clear blue sky
Island tower of the Intrepid with Beware of Jet lettering
British Airways Concorde on the Intrepid Museum pier with the Hudson River behind it

A family day at the Staten Island Children's Museum, May 2024, for the NY Board of Education. We produced the day: live story time on the theater stage, balloon decor, a book giveaway of ¡Gracias, Omu!, and a makeup station for families.

Story time on a theater stage with a balloon column and a neighborhood backdrop, performer's face blurred
Stacks of the picture book Gracias, Omu! set out on a table for families
Makeup station in front of a painted neighborhood backdrop, faces blurred

On site with then-Maryland Lt. Governor Boyd Rutherford, Velocity Capital CEO Brandon Bellamy, and Gregory Baker, SVP of Republic Real Estate, alongside the renderings that show where the project is headed.

Three men in a parking lot reviewing site plans, one pointing across the property
Group photo of seven men at the development site visit
Rendering of a glass office building at dusk
Rendering of a mixed-use town center with apartments and retail
Rendering of a retail street with illuminated storefronts
Rendering of a row of restaurants with stone facades at night
Rendering of a gourmet market with outdoor seating
Rendering of a standalone coffee shop with wood siding
15+Years of experience

Experience

Trusted where the brandhas to show up right.

More than fifteen years of hands-on work with major brands, entertainment properties, events, museums, schools, and community initiatives. That time built the relationships that get production moving on short notice, and the judgment to know what will hold up on the day.

Spirits and lifestyle

  • Johnnie Walker
  • Cîroc
  • Guinness
  • DeLeón
  • Seagram's 7
  • Buchanan's

Retail, sports, and culture

  • DTLR
  • US Open
  • BLAKBYRD
  • Velocity Capital
  • Party at the Polls

Education and family

  • NY Board of Education
  • Brooklyn Children's Museum
  • Intrepid Museum
  • Staten Island Children's Museum
  • New York Hall of Science

Our experience includes work involving these brands and organizations. Names are the property of their respective owners.

Stacks of picture books set out on a table for families

About GBP Digital

Built to respondwhen timing matters.

GBP Digital is a brand activation agency: creative product placement, product development, and event production. We are based in Lanham, Maryland, and work across Washington, DC, New York City, and nationwide.

We know how opportunities really arrive: quickly. A client needs custom glasses, branded T-shirts, event materials, or a complete activation, and the date isn't moving. One team manages the work end to end, so nothing gets lost between vendors.

  • Speed
  • Creativity
  • Reliability
  • Experience
  • Relationships
  • Execution

Need it fast?Let's make ithappen.

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Contact

Tell us what you need.We'll handle the rest.

Share the basics and your deadline. The more we know about timing, the faster we can move.

Call us800-735-7017
Email us directlyhello@gbpdigital.com
4500 Forbes Blvd, #200-1050
Lanham, MD 20706